Dispatch Tree Marketing partnered with Famous Dave’s Bar-B-Que to run an activation at their 4th Annual All Star BBQ Series. The mission: to deliver a fun and engaging fan experience through interactive gameplay. The activation invited attendees to “Toss the Boss” — a lighthearted competition designed to immerse guests in Famous Dave’s signature flavor and flair, while seamlessly collecting lead data and driving brand engagement.
My role as Event Producer was to order all branded assets needed to operate the game, create the training documents, hire and train 2 local Brand Ambassador's for 8 locations nationwide.
